Saturday, January 4, 2020

The Impact of Online Shopping on Consumer Behavior

University of Bedfordshire-Ajman Campus BA (Hons) Project Submitted to Dr. Tariq As a Requirement Unit code: Marketing Research (Morning Class) ________________________________ Student Name: | Registration Number: | Amanullah Ashraf | 1033872 | Acknowledgement First I would like to Thank Allah for giving me knowledge. I am very Thankful to our subject teacher Dr. Tariq for guiding and helping me in this Research. I gratefully thank my parents, Friends and all classmates who cooperated with me in the time when I needed them. Also I would like to thank all the Respondents who gave their time in filling the Questionnaire. Abstract The purpose of this dissertation is to identify what are†¦show more content†¦1.4 Scope and limitations of the study The scope of the study is to understand that the Internet is the latest medium through which consumers demand for their needs and wants that’s why the online sellers should know what are the factors that influence the online consumers and also there are some factors according to which consumers buy their products online and it is very important for the online sellers to take that factors in to action so that they can satisfy the consumers needs and wants and enter in to the online market competition Easily. There are many factors that will influence the online consumers but we in this research will select only the main factors that will influence the consumers so therefore we will limit these factors to few so that we can understand its effect on online consumers and also we will limit the consumers characteristics’ and buying process by seeing how they are dealing with the service or product they bought but not by seeing the consumer theories or models. 1.5 Significance of the study This research will not only increase the impact of online shopping on consumers but it will also help the people who are too busy to do shopping online in some minutes it will save their time and will also help the disabled people more over because if they are not able to walk or had other problem they will most probably prefer the online shopping and also this research will clearly show howShow MoreRelatedThe Impact Of Consumer Behavior On Online And Virtual Shopping Environment1860 Words   |  8 PagesAssessing the Impact of Consumer Behavior in Online and Virtual Shopping Environment Introduction Consumer behavior plays an important role in developing marketing strategies for a marketer with an objective to deliver marketing goals in a given span of time, which could be possible by understanding the psychology of consumer from his/her buying behaviors that could be influenced by an environment and other factors in which an individual live-in. 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